Video production can be as simple or as complex as you (and your budget) require. The crew at Image Control are experienced at shooting everything from basic "to-camera" pieces right up to muli-camera coverage of awards nights, broadcast documentaries, television commercials and more. But whatever the job, it's worth getting a few of the basics very clear from the outset.

What do you want your production to do for you?

It's important that you have a clear idea of what you need from your production - What does it have to say to your audience?

Who is your audience?

The target-audience for any production defines it's entire look, feel and content.

What's your budget?

It's important to be realistic about working to a budget - however many of our clients are pleasantly surprised at the level of sophistication we can achieve at a reasonable price. Recent advances in production technology mean that in the hands of a skilled professional, effects that would once have cost a small fortune are now well within reach.

Please visit our How to Brief Us page for other useful tips on planning for your production.